Outline the marketing strategy

The rapid rise of popular Web tools that facilitate conversation and interaction online by allowing millions to share ideas, insights, experiences, perspectives and media has left enterprises everywhere scrambling to come up with strategies to leverage the unleashed power of social media.

No longer do companies talk and customers passively listen. A report from Universal Mc Cann reflects the growth of social media and its huge impacts.

• The vast majority of users are producing content and there is an ongoing shift towards participation.
• Media consumption is internationalising along language lines thanks to global social platforms.
• Consumers are moving to on-demand media such as video clips and podcasts.
• The role of advertisers and brands has never had so much potential -branded applications, content and services all offer huge potential in social media.
• Emerging internet markets are leading the way in usage, closing the gap with developed countries.
  

What is social media?

Social media is a global phenomenon happening

Internet reach / Channels

Twitter




Socialmedia

Consumers today not only consume media, increasingly they create and share it. 25% of all Internet users publish content online¹. 40% read blogs regularly²; 120,000 blogs are created daily in the U.S.³ Increasingly, this crucial word-of-mouth starts and spreads online. Knowing who is saying what is now vital business intelligence.

We will use socialmedia measurement tools to help us with:

• Capture core data on consumer behavior online
• Quietly track investor sentiment, monitor competitors and potential allies and preparequarterly reports
• Find unique perspectives from credible sources
• Product managers monitor and evaluate the response to new products and protect their brands online
• Content producers track exactly who is seeing their valuable digital content
• PR professionals monitor and act on coverage, trends, sentiment and themes in social media
• Crisis communications experts identify potential crises based on changes in volume and sentiment, plus correct misinformation online
• Customer service potentiates witht the monitoring and use of socialmedia monitoring tools and techniques

How fast is social video growing?
http://www.relationship-economy.com/?p=1016

Notable findings from the March survey include:

• 73.7 percent of the total U.S. Internet audience viewed online video.
• 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
• 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
• The average online video duration was 2.8 minutes.
• The average online video viewer watched 235 minutes of video.

Online Video Viewing Surges

List of socialmedia strategies for enterprises and corporations