Target markets

Circles of people with different targets, possible outcomes and levels of involvement.

• Visionary/pioneering circles
• ICON full time residents
• ICON part time residents (fractional residents, whoofers, teleworkers, socialware programmers, media people)
• Leaders of organizations/ communities (local, regional, global) seeking for personal development and knowledge
• Organizations searching for training, consulting, socialmedia, elearning, research
• Any organization with unanswered questions who need process (social technologies) and platforms (socialware)
• Visitors (teleworkers, researchers, curious people)
• People that work in Valle and need spaces for meeting
• Government and research institutions
• Valle de Bravo government and Vallesanos interested in the social and economic development of Valle

At the vanguard of large-scale systems change and leadership development, they've worked closely with multinational corporations, government agencies, and NGOs throughout the world.

Social entrepreneurs looking to learn new skills and social innovations to apply to their organizations and communities. (Ashoka)


(characteristics, geographic locations. Identify the most important consumer groups.
Construct demographic profile:

Age
Gender
Location
Income level
Social class and occupation
Education
Other

For business customers, the demographic factors might be:
Industry (or portions of an industry)
Location
Size of firm
Quality, technology, and price preferences