Barriers which are bounded to money areseen as potential barriers as they depend on the flow of differents sources of wealth into ICON. We currently work in our wealth aknowledgement system for being able to address some of this barriers through a wider set of agreements and transactional tools to work with advisors, investors and other stakeholders.

It is also important to remember that COWL is the heart of ICON. Reason why part of the money invested in the Sustainable village project will nurture ICON.

Some potential barriers that we need to be aware of are:

• High capital for the physical architecture (sacred geometry) of the lab and the leading edge collaboration spaces which go beyond what we traditionally see.
• Marketing and sales costs as a continuous effort to bring cash flows into COWL.
• Other places in Valle targetting organizations are directly competing with ICON.